WORK EXPERIENCE

University of Kentucky Office of PR & Strategic Communications

Strategic Communication Associate Director | July 2023 — Present

  • The media relations liasion for the UK Police Department.

  • Half of my responsibilities are dedicated to executive communications for the president and his cabinet. The other half of my responsibilities are devoted to working closely with our Director of Crisis Communications and Issues Management on various crisis communications and planning.

Information Specialist | Jan 2022 — July 2023

  • A writer publishing content for UKNow on the team that covers UK HealthCare and the medical colleges.

  • Handling media relations including media escorts, media trainings, press conferences and other media correspondence for the beats that the team and I cover.

  • Responsible for editing and publishing to UKNow through WordPress, as well as arranging and sending our internal and external daily promotion emails through SalesForce Marketing Cloud with a team of others.

Workspace Strategies

Marketing and Operations Coordinator| July 2021 — Jan 2022

Marketing and Operations Intern | May 2021 — July 2021

  • Promoted from an intern into a full-time position in July 2021.

  • Experience in programs such as Salesforce, MailChimp, Call Rail, WordPress, Google My Business, Google Ads and more.

  • Managed marketing tasks and lead generation across 12 markets in the US.

Custom LogoWare

Social Media Marketing Intern | Spring 2020

  • Organized and compiled the company’s first customer relationship management system.

  • Created marketing emails and company graphics.

  • Utilized social media to increase traffic to the Custom LogoWare website.

  • Updated website content, Yelp and Google listings.

JP Morgan Chase & Co.

Associate Banker | May 2019 — July 2021

Bank Teller | Jan 2019 — May 2019

  • Recognized by the regional director for significant achievement in high-quality customer relations.

  • Actively participated in multiple JPMC Business Resource Groups and Initiatives.

  • A leader among immediate colleagues in maintaining branch internal controls for audit success.

 

EDUCATION

Master of Arts — Communication

University of Kentucky | 2021 — 2023

  • Focus in Strategic Communication

Bachelor of Arts — Integrated Strategic Communication

University of Kentucky | 2020 — 2022

  • Focus in Public Relations, minor in Visual Studies from the School of Art and Visual Studies

  • Magna Cum Laude graduate, 3.95 GPA

Associate of Arts

Bluegrass Community & Technical College | 2019 — 2020

  • Honors graduate

 

ACADEMIC PUBLICATIONS

Published

In-progress

  • Geegan, S. A., Jaffe, D. E., George, A. M. (2024). Public Relations and Corporate Advocacy: Leveraging

    Inoculation to Build Trust, Foster Relationships, and Navigate Reputational Crisis. In The Handbook of

    Inoculation Theory and Practice, edited by Ivanov, B., Parker, K.A., Compton, J. Wiley Blackwell. [In

    progress].

 

ACCOMPLISHMENTS

University of Kentucky

  • Member of our award-winning 2022 National Student Advertising Competition Team, placed fourth in the nation, UK’s highest placement in history, out of 107 other competing colleges.

  • Recipient of the 2022 Most Outstanding ISC Senior Award, nominated by my professors in the College of Communication and Information.

  • Phi Kappa Phi Honor Society Member. This is the oldest and most selective all-discipline honor society in the nation, only accepting the top 10% of seniors and graduate students.

  • Member of the UK American Advertising Federation club.

  • Dean’s list member every semester at UK, 2020-2022.